DRC

DRC CONSULTING, INC.
Campaign & Political Services

David R. Custin has worked in Florida’s political process since 1991. Since that time, Mr. Custin has garnered experience in Florida political campaigns as a Field/Grass Roots Coordinator, Deputy Campaign Manager, Campaign Manager, and General Strategic Consultant.

Today, DRC Consulting, Inc. serves as the political wing of Mr. Custin’s business activity. His experience in Florida political campaigns include: Municipal, County, School Board, State Representative, State Senate, Congressional, and other races for candidates with Republican, Democrat, and Non Party Affiliations.

In addition, the firm has extensive experience in developing and consulting for various types of political organizations, including Political Committees (PC) and Electioneering Communication Organizations (ECO). DRC Consulting has also provided services for the major political parties at the state and national level.

DRC Consulting is allied with various associated firms to provide clients with a full menu of campaign political services. Services are provided either directly by DRC Consulting or by closely supervised subcontracted services.

CAMPAIGN & POLITICAL SERVICES

DRC Consulting provides all services related to political campaigns in both English and Spanish speaking markets. Services are provided either independently or through experienced and capable subcontractors. Services provided by DRC Consulting include, but are not limited to:

  • General strategic campaign consultation.
  • District and data analysis, and voter targeting for message maximization.
  • User-friendly voter walk and telephone lists.
  • Direct Mail and print advertisements.
  • Phone banking (automated and by individuals).
  • Production, placement, and purchasing of radio advertisements.
  • Production, placement, and purchasing of television advertisements (cable & network).
  • Digital/Social media design, management services, and purchasing of advertisements.
  • Strategic consultation on effective field operations and grass roots activities.
  • Strategic consultation on how to build allies and attain endorsements.
  • Vote by mail voter outreach and turnout maximization operation.
  • Early voter communication and outreach.
  • Subcontracted phone append and e-mail append services.
  • Strategic consultation on message development and effective communication to voters.
  • Website design, hosting, and management services.
  • Identification and recruitment of credible and affordable targeted research firms.
  • Identification and recruitment of credible and affordable polling firms.
  • Identification and recruitment of credible and affordable elections legal counsel.
  • Strategic planning and consultation on Legislative leadership races.
  • Consultation and services for issue-advocacy or independent expenditure activities.

RECENT CLIENTS & SERVICES PROVIDED

Listed below are some of the selected clients that DRC Consulting and its team have represented, along with the actual services provided.

2016 ELECTIONS

  • Judge Robert Luck Campaign (Circuit Judge, Group 66, Miami-Dade) – All general strategic consulting services; coordination of hard money operations; poll development; voter file analysis and targeting; TV and radio Ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Rene Garcia Re-Election Campaign (FL Senate, 36) – General strategic consulting services and coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail and phone bank operations.
  • Frank Artiles Campaign (FL Senate, 40) – General strategic consulting services and coordination of hard and soft money operations; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; and phone bank operations.
  • Manny Diaz, Jr. Re-Election Campaign (FL House, 103) – General strategic consulting services and coordination of hard and soft money operations; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; and phone bank operations.
  • Jose Oliva Re-Election Campaign (FL House, 110) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Bryan Avila Re-Election Campaign (FL House, 111) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; Direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • John Couriel Campaign (FL House, 114) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; assistance with TV Ad(s) production and purchasing; digital and social media advertising; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Jeanette Nuñez Re-Election Campaign (FL House, 119) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; digital and social media advertising; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Lubby Navarro Campaign (School Board District 7, Miami-Dade) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.

VICTORIES WITHOUT OPPOSITION – The following campaigns received general consulting services and won election without opposition:

  • Esteban “Steve” Bovo Re-Election Campaign (Miami-Dade County Commission, District 13) – Coordination of hard and soft money operations; voter file analysis and targeting; Thank You campaign TV Ad(s) production and purchasing; digital and social media advertising; and direct mail.
  • Larry Feldman Re-Election Campaign (School Board District 9, Miami-Dade)

2015 ELECTIONS

  • Philip Levine Re-election Campaign (Miami Beach, Mayor) – All general strategic consulting services; coordination of hard money operations; poll development; message development; voter file analysis and targeting; assistance with TV and Radio Ad production; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Betsy Perez Campaign (Miami Beach Commission Group 4) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Ricky Arriola Campaign (Miami Beach Commission Group 5) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • John Aleman Campaign (Miami Beach Commission Group 6) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • For A Better North Beach (Issue Political Committee) – All general strategic consulting services; poll development; message development; voter file analysis and targeting; TV and Radio Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and assistance with early voting and election day polling place coverage.

2014 ELECTIONS

  • Manny Diaz, Jr. Re-Election Campaign (FL House, 103) – General strategic consulting services and coordination of hard and soft money operations; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; radio ad production and purchasing; phone bank operations; and absentee ballot operation.
  • Bryan Avila Campaign (FL House, 111) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Daniel Diaz Leyva Campaign (FL House, 112) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; assistance with TV Ad(s) production and purchasing; radio ad(s) purchasing and assistance with production; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Jose Oliva Re-Election Campaign (FL House, 110) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Erik Fresen Re-Election Campaign (FL House, 114) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Jeanette Nuñez Re-Election Campaign (FL House, 119) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; radio ad(s) production and purchasing; direct mail; phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Eddy Gonzalez Campaign (Property Appraiser, Miami-Dade) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; radio ad(s) production and purchasing; direct mail; telephone broadcast(s); phone bank operations; absentee ballot operation; and coordination of early voting and election day polling place coverage.

2013 ELECTIONS

  • Philip Levine Campaign (Miami Beach, Mayor) – All general strategic consulting services; coordination of hard money operations; poll development; message development; voter file analysis and targeting; assistance with TV Ad production; Spanish TV Ad purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Elsa Urquiza Campaign (Miami Beach Commission Group 1) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; direct mail; absentee ballot operation; and assistance with election day polling place coverage.
  • Michael Grieco Campaign (Miami Beach Commission Group 2) – Noteworthy: This “underdog” campaign resulted in a victory against a 4-year incumbent. All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; assistance with radio ad production; Spanish radio ad purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Joy Malakoff Campaign (Miami Beach Commission Group 3) – Noteworthy: This “underdog” campaign resulted in a 20% victory against a 14-year incumbent sitting as Mayor.  All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; assistance with radio ad production; Spanish radio ad purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Zavier Garcia Re-Election Campaign (Miami Springs, Mayor) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); absentee ballot operation; and assistance with election day polling place coverage.
  • Michael Windrem Campaign (Miami Springs City Council, Group 3) – General strategic consulting services and coordination of a soft money operation with the campaign; message development; voter file analysis and targeting; and direct mail.
  • Frank Mingo Campaign (Miami Lakes Town Council Seat 4) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); absentee ballot operation; and assistance with election day polling place coverage.
  • Nelson Hernandez Campaign (Miami Lakes, Mayor) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); absentee ballot operation; and assistance with election day polling place coverage.

2012 ELECTIONS

  • John Couriel Campaign (FL Senate, 35) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Manny Diaz, Jr. Campaign (FL House, 103) – General strategic consulting services and coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Carlos Trujillo Re-Election Campaign (FL House, 105) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; supervision of radio ad production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Jose Oliva Re-Election Campaign (FL House, 110) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Eddy Gonzalez Re-Election Campaign (FL House, 111) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Erik Fresen Re-Election Campaign (FL House, 114) – General strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; and direct mail.
  • Jose Felix Diaz Campaign (FL House, 116) – General strategic consulting services and coordination of a soft money operation with the campaign; message development; voter file analysis and targeting; direct mail; and telephone broadcasts.
  • Jeanette Nuñez Re-Election Campaign (FL House, 119) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Susie Castillo Campaign (School Board District 5, Miami-Dade) – General strategic consulting services and coordination of a soft money operation with the campaign; message development; voter file analysis and targeting; direct mail; and telephone broadcasts.
  • Judge Andrea Wolfson Campaign (County Judge, Group 24, Miami-Dade) – All general strategic consulting services; coordination of hard and soft money operations; poll development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Christi Fraga Campaign (Doral City Council, Seat 3) – During the run-off election, all general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; and telephone broadcasts.
  • Pete Cabrera Campaign (Doral, Mayor) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; absentee ballot operation; and coordination of early voting and election day polling place coverage.

VICTORIES WITHOUT OPPOSITION – The following campaigns received general consulting services and won election without opposition:

  • Rene Garcia Re-Election Campaign (FL Senate, 38)
  • Esteban “Steve” Bovo Re-Election Campaign (Miami-Dade County Commission, District 13)
  • Larry Feldman Re-Election Campaign (School Board District 9, Miami-Dade)

2011 ELECTIONS

  • Jose Oliva Campaign (FL House, 110) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Esteban “Steve” Bovo Campaign (Miami-Dade County Commission, District 13) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); and coordination of early voting and election day polling place coverage.
  • Vivian Cásals-Muñoz Re-Election Campaign (Hialeah City Council, Group 3) – Note: for the first time in memory, this campaign defeated two other candidates which were each part of organized opposing citywide slate campaign operations.  All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of election day polling place coverage.
  • Zavier Garcia Campaign (Miami Springs, Mayor) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of election day polling place coverage.
  • Jonah Wolfson Re-Election Campaign (Miami Beach Commission, Group 4) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; TV Ad(s) production and purchasing;  and direct mail.
  • Rudy Garcia Campaign (Hialeah, Mayor) Served on the general strategic consulting team; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; and direct mail.

2010 ELECTIONS

  • Jeanette Nuñez Campaign (FL House, 112) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Carlos Trujillo Campaign (FL House, 116) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination of early voting and election day polling place coverage.
  • Rene Garcia Campaign (FL Senate, 40) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; and TV Ad(s) production and purchasing.
  • Erik Fresen Reelection Campaign (FL House, 111) – All general strategic consulting services; message development; voter file analysis and targeting; Spanish TV Ad(s) purchasing; Radio ad(s) production and purchasing; and direct mail.
  • Hispanic Leadership Fund (FL Congressional District 25) – All general strategic consulting services; message development; and TV Ad(s) production and purchasing.
  • Carlos Curbelo for School Board Campaign (District 7, Miami-Dade) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination and management of election day polling place coverage.
  • Perla Tabares Hantman School Board Re-election Campaign (District 4, Miami-Dade) – All general strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); and absentee ballot operation.
  • Luigi Boria Campaign (City of Doral Commission) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation.
  • Ceasar Mestre Campaign (Miami Lakes Town Council) – All general strategic consulting services; coordination of hard and soft money operations; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); absentee ballot operation; and coordination and management of early voting and election day polling place coverage.
  • Katie Edwards Campaign (FL House, 119) – General strategic consulting services; coordination of hard and soft money operations; poll development; message development; voter file analysis and targeting; Spanish TV Ad(s) planning and development; Spanish Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation.

2005 TO 2009 ELECTIONS

  • 2009, Jorge Exposito Election Campaign (Miami Beach Commission) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); absentee ballot operation; and coordination and management of election day polling place coverage.
  • 2008, Larry Feldman for School Board Campaign (District 9, Miami-Dade) – All general strategic consulting services; coordination of hard and soft money operations; poll analysis; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); and absentee ballot operation.
  • 2008, Mario Diaz-Balart for Congress Committee (FL, 25) – Strategic consulting services; direct mail services, telephone broadcasts; voter file appends, management, analysis and targeting; provision of all walk and phone lists; recruitment and supervision of opposition research and polling firms; absentee ballot and early voting outreach operations; Spanish TV and radio buys, placements, and tracking; coordination and management of Election Day polling place coverage operation.
  • 2008, Lincoln Diaz-Balart for Congress Committee (FL, 21) – Strategic consulting services; direct mail services, telephone broadcasts, voter file appends, management, analysis and targeting;; provision of all walk and phone lists; recruitment and supervision of opposition research and polling firms; absentee ballot and early voting outreach operations; and Spanish TV and radio buys, placements, and tracking.
  • 2008, Erik Fresen Campaign (FL House, 111) – Strategic consulting services; direct mail services, and telephone broadcasts. This campaign successfully defeated the outgoing Speaker of the Florida House’s hand-picked and endorsed successor.
  • 2007, Jonah Wolfson and Deede Weithorn* Election Campaigns (Miami Beach Commission) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination and management of election day polling place coverage (*Weithorn campaign was only during the run-off election, covering a 10-day period).
  • 2007, Vivian Casals-Muñoz & Jose “Pepe” Caragol Reelection Campaigns (Hialeah) – General strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) purchasing; direct mail; telephone broadcast(s); and absentee ballot operation.
  • 2007, Isis Garcia-Martinez Election Campaign (Hialeah) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation and primary election day coverage of polling places.
  • 2006, Senator Alex Villalobos Reelection Campaign (FL Senate, 38) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation and election day coverage of polling places.
  • 2006, Tell the Public the Facts, Inc. ECO (FL House, 107) – Voter file analysis and targeting; General strategy and planning; direct mail and phone bank issue-advocacy services to benefit Luis Garcia, who narrowly won election and became the first Democrat to take this seat which had been held by Republicans for fourteen years.
  • 2006, Lincoln Diaz-Balart forCongress Committee (FL, 21) – Strategic consulting services; TV Ad production; direct mail; and telephone broadcasts.
  • 2006, Mario Diaz-Balart for Congress Committee (FL, 25) – Strategic consulting services; direct mail; telephone broadcasts; and opposition research.
  • 2005, Julio Robaina for Mayor of Hialeah Campaign – Direct mail services, by way of both hard and ECO (soft money).
  • 2005, Councilman Esteban Bovo Reelection Campaign – All general strategic consulting services; message development; voter file analysis and targeting; radio ad(s) production and purchasing; TV ad(s) purchasing; and direct mail.
  • 2004, People for a Better Florida ECO (State House, 119) – Direct mail and phone bank ECO issue-advocacy services to benefit State Representative Juan C. Zapata, who won reelection.
  • 2002, Mario Diaz-Balart for Congress Committee (FL, 25) – Strategic consulting services; direct mail; telephone broadcasts; and opposition research.

DRC CONSULTING TEAM MEMBERS & ASSOCIATES

More often than not, DRC Consulting will be the main entity that a client will contract and communicate with.  DRC Consulting maintains associates that work as subcontractors and are loyal members of a close knit, talented, and experienced team. As a result, DRC Consulting offers comprehensive campaign services while maintaining complete confidentiality and loyalty to retained Clients. Subcontractor names will be provided upon request.

The DRC Consulting team offers highly organized, hard working, competent, and creative expertise in successfully winning political campaigns. DRC Consulting has proven it can win in various types of districts, different languages, and whether clients spend more or spend less money than their opponents.

Contact us today and we promise to make you proud that you did.
No excuses, just victory!

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