Matthew D. Monica, COO
LinkedIn: Matthew Monica
GOVERNMENTAL & CORPORATE EXPERIENCE
Matthew D. Monica is the Chief Operating Officer (COO) for David R. Custin & Associates, Inc. He joined the firm in February 2015 bringing with him years of political and project management experience at the local, state, and federal levels. Over the years Mr. Monica has achieved success in both the public and private sector while working for elected officials and private enterprises. He is comfortable operating anywhere from City Hall to the Halls of Congress. Mr. Monica’s responsibilities at the firm include overseeing its day to day administrative operations, in addition to representing the firm’s many business and political clients. DRC&A enjoys a stellar reputation within the industry as an independent business development and lobbying firm who has been serving its clients since 2000.
In 2013, Mr. Monica began working in Washington D.C. for the Coalition Against Bigger Trucks (CABT), a leading advocate for highway safety in our Nation’s Capital. As a Regional Director, Mr. Monica was responsible for grassroots policy organizing throughout the United Sates including: Minnesota, Ohio, Illinois, Michigan, Kansas, Nebraska, Iowa, Maryland, Georgia, Kentucky, Nevada and Virginia. During his time at CABT he met and briefed a multitude of state and local elected official, state-wide organizations, law enforcement officials, first responders, business groups and transportation leaders throughout the country. His experiences at CABT gave him first-hand knowledge in coordinating a multi-state legislative campaign with the expressed purpose of influencing state and federal legislation. While at CABT Mr. Monica was tasked with briefing congressional offices and committee staff regarding the status of federal big truck legislation. He was also responsible for tracking big truck legislation in all fifty State Legislatures throughout the year. This information was used to formulate rapid response campaigns as well as to determine where to allocate resources and manpower.
Mr. Monica served as the Legislative Aide to State Representative Luis Garcia, District 107, in the Florida Legislature from 2006 to 2012. He was the Representative’s main point of contact for all constituents, state government agencies, committee staff, lobbyists, elected public officials, community organizations, business groups and members of the media. His experiences with the Florida Legislature gave him extensive knowledge in building broad coalitions of stakeholders across various industries in order to shape consensus on legislative policy. He also has expertise in drafting and tracking legislation, amendments, and budget items.
In 2004, Mr. Monica was employed as a Public Affairs Specialist for Communikatz, Inc., a private public relations firm in Miami. There he worked on several public information programs for large transportation projects in South Florida; including the Miami Intermodal Center (MIC), Florida Department of Transportation’s (FDOT) Managed Lanes Project, and the Bay Link streetcar project. Mr. Monica also served as a liaison between FDOT, District 6 and the Miami-Dade Metropolitan Planning Organization, Miami-Dade County’s long-range transportation planning body. Working with FDOT’s PIO, Mr. Monica organized and facilitated the FDOT, District 6 annual Work Program public hearings and public outreach program.
In 2002, Mr. Monica began his career in South Florida as the Director of Community Relations for the Miami Beach Chamber of Commerce. He oversaw all aspects of the Chamber’s Board of Governors along with the Chamber’s entire committee structure, where he worked to expand the Chamber’s standing committees from eight to fifteen. He was also responsible for administering the Chamber’s annual scholarship awards which were given out to local Miami Beach students and teachers. During his time at the Chamber, he successfully implemented a quarterly business seminar series for members.
POLITICAL & CAMPAIGN EXPERIENCE
Mr. Monica was drawn to politics early in his childhood while walking door-to-door with his mother during her successful City Council and School Board campaigns in his hometown of Leawood, Kansas. During his junior year at the University of Florida, Mr. Monica really caught the political bug while serving as an intern in Washington D.C. for Republican Congressman Jim Talent who represented the 2nd District of Missouri and later went on to serve as a U.S. Senator for the State of Missouri.
Since joining the DRC&A Firm in 2015 Mr. Monica has been charged with overseeing the management and implementation of campaign strategies for numerous state and local campaigns. Some of his campaign responsibilities include strategic management of multiple campaigns in a given Election cycle; participation with TV, radio, website and digital ad(s) production; direct mail production; collateral materials production; message development; voter data analysis and targeting; absentee ballot operation oversight; and coordination of early voting and election day polling place coverage.
Mr. Monica served on the 2003 re-election committee for Miami Beach City Commissioner Luis Garcia and as the Policy Director for Luis Garcia’s successful 2006 Florida State House campaign. Representative Garcia was a Cuban-American Democrat in District 107, an area which included areas of Little Havana and Downtown Miami. Mr. Monica went on to serve as Representative Garcia’s Legislative Aide for six years.
In 2001, immediately after graduating from the University of Florida, Mr. Monica returned to his home district in Kansas to manage the congressional campaign for Republican candidate Bill Grassie, an Executive with the Sprint Telecommunications Company. It was during this campaign that Mr. Monica began to hone his skills as a political operative. At the conclusion of the campaign and after enduring another Midwestern winter, he decided to return to sunny Florida in 2002.
University of Florida, Bachelor of Arts, Political Science, 2001
Greater Miami Chamber of Commerce, Downtown Livability Task Force, 2009
University of Florida Alumni Association, Life Member
Phi Delta Theta Fraternity, Florida Alpha Chapter
Eagle Scout at the age of 13
Married to Lisa; they have two daughters
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David R. Custin
5001 SW 74th Court
Miami, Florida 33155
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